Global Chair, Digital Strategy, Women in Music
Tara Bendler is a creative and progressive marketing leader with seven+ years in the music industry. She recently joined the Studios Marketing team at Spotify, focused on driving the execution of their live audio strategy. Tara also leads digital marketing efforts for Women in Music as the Global Chair of Digital Strategy. She previously was at Sony Music Entertainment where she led Gen Z marketing efforts for developing and established artists.
Tara has a degree in Labor Employment Relations from Pennsylvania State University. It was there she got her start in the music industry as the Executive Director of Movin’ On, a music festival operating as a university tradition since 1975.