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Mondo.NYC Speaker

Vanessa Ferrer

Vanessa Ferrer

Founder & CEO, Merch Cat

Vanessa Ferrer has been a successful businesswoman for over 15 years in finance and artist management. A Certified Public Accountant, alumni of NYU with an M.S. in Real Estate Finance & Investment, and a solid career in finance, accounting and asset management under her belt, she solidified her music industry acumen through Berklee College of Music's music business program and hit the ground running. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. After managing several touring clients and consulting with high-profile industry professionals, Ferrer used her multi-faceted background to develop and launch Merch Cat (December 2015), a musician-friendly platform (iOS) for music artists to sell and manage merchandise at live shows. Merch Cat Fan, a connected fan facing virtual merch table and merch marketplace was launched in August 2018.

Ferrer's big vision is to create an ecosystem of solutions that enable artists and stakeholders to maximize the direct-to-fan merchandise opportunities rooted in the live show environment. Since the launch of Merch Cat, Ferrer has spoken at over a dozen conferences, including Music Biz and SXSW 2017, and has become a familiar face and respected voice amongst her peers in the music community. Through her speaking efforts, Ferrer aspires to help artists have sustainable careers, as well as inspire other entrepreneurs in music and music technology. Ferrer is a member of NARAS, A2IM, the Music Business Association and Women In Music

Mondo 2024 Panels

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