ABOUT
Camille Hackney is Partner, Head of Brand Partnerships at Primary Wave Music, where she leads strategic brand partnerships across the company’s roster of iconic artists and estates, creating opportunities that extend their legacies and connect them with new audiences. Previously, she served as Chief Partnerships Officer at Atlantic Records and Head of Warner Music Group’s Global Brand Partnerships Council, developing partnerships with brands including American Express, Pepsi, Google, Stellantis and Chase. Hackney also served as President of WMG’s Blavatnik Family Foundation Social Justice Fund. A recognized industry leader and former RIAA Board member, she remains committed to mentoring the next generation of music and business executives.
PANELS
Grand Ideas: Music Behind the Work That Wins
What makes great creative work rise above the rest? This session brings together leading voices across music, advertising and marketing to take a closer look at some of last year’s Clio Music Grand-winning work—watching it together and unpacking the ideas, choices and execution that made it stand out.
The panelists will share what they find especially compelling, where music makes the difference, and how they might have approached the original brief themselves. Part showcase, part creative critique, it’s a candid look inside exceptional work—and the thinking that turns a great idea into an award-winning one.
Tuesday, October 13, 2026, 2:00 PM