Grand Ideas: Music Behind the Work That Wins

What makes great creative work rise above the rest? This session brings together leading voices across music, advertising and marketing to take a closer look at some of last year’s Clio Music Grand-winning work—watching it together and unpacking the ideas, choices and execution that made it stand out.

The panelists will share what they find especially compelling, where music makes the difference, and how they might have approached the original brief themselves. Part showcase, part creative critique, it’s a candid look inside exceptional work—and the thinking that turns a great idea into an award-winning one.