ABOUT
Lori Feldman is a leading music and entertainment executive and strategic advisor with more than three decades of experience shaping artist careers, building brands, and creating commercial opportunities at the intersection of music, entertainment, culture, and business.
Throughout her career, Feldman has worked alongside some of the world’s most influential artists, executives, and companies, translating creative vision into cultural relevance and long-term commercial value. She spent more than 25 years at Warner Records, ultimately serving as EVP of Strategic Marketing, where she worked across a global roster of established and emerging artists and developed innovative approaches to artist marketing, music licensing, brand partnerships, and new revenue opportunities.
Feldman later served as Chief Marketing Officer of Wasserman, the global sports, music, and entertainment agency recently rebranded as THE.TEAM. As a member of the senior leadership team, she helped shape the company’s global brand and marketing strategy, building its communications, social media, and event strategies while developing tools and processes to strengthen connectivity, knowledge-sharing, and insights across the global organization.
Today, Feldman is the founder of Redefine Music Advisors, where she works directly with a select group of artists, music companies, and global brands to identify and build opportunities at the intersection of music, culture, technology, and commerce. She advises artists on strategy, positioning, and partnerships; helps music companies develop new business models and revenue streams; and works with brands to build more meaningful relationships with music and talent. The firm brings senior-level perspective and creative thinking to complex challenges, connecting ideas and opportunities across industries and turning them into actionable strategies with measurable impact.
Feldman is based in Brooklyn with her husband. They have three adult children and recently welcomed identical twin grandsons.
PANELS
The Next Decade of Artist Development: Building Careers That Last
There’s never been a more crowded—or rapidly changing—path from emerging artist to enduring career. As music, technology and culture continue to collide, the traditional artist development playbook is being rewritten in real time.
Drawing on decades of experience across music, technology, artist development, media, marketing and brand strategy, this conversation brings a broad-based perspective to what it takes to identify, develop and sustain tomorrow’s artists. From the evolving roles of labels and platforms to strategic partnerships, branding and new ways to reach and understand fans, the panel will explore how emerging technology is reshaping both discovery and development. In an era built for instant attention, how do you build an artist career designed to last?
Thursday, October 15, 2026, 10:00 AM