The Next Decade of Artist Development: Building Careers That Last

There’s never been a more crowded—or rapidly changing—path from emerging artist to enduring career. As music, technology and culture continue to collide, the traditional artist development playbook is being rewritten in real time.

Drawing on decades of experience across music, technology, artist development, media, marketing and brand strategy, this conversation brings a broad-based perspective to what it takes to identify, develop and sustain tomorrow’s artists. From the evolving roles of labels and platforms to strategic partnerships, branding and new ways to reach and understand fans, the panel will explore how emerging technology is reshaping both discovery and development. In an era built for instant attention, how do you build an artist career designed to last?