ABOUT
Paul Sinclair is a veteran music industry executive, serving as Suno’s first Chief Music Officer. In this role he guides how Suno’s platform is integrated into songwriting and artist workflows and works to strengthen relationships with artists, rights holders, and the broader music industry. He is focused on ensuring that every person experiences the magic of creating with music, and building a more sustainable music economy for creators at all levels. Paul brings over two decades of experience from senior leadership roles at Atlantic Records and Warner Music Group, where, as General Manager, he led digital strategy, creative marketing, innovation, artist development and label operations. Sinclair has worked closely with hundreds of artists including Bruno Mars, Coldplay, Charli XCX, Missy Elliott and many more
PANELS
The Next Decade of Artist Development: Building Careers That Last
There’s never been a more crowded—or rapidly changing—path from emerging artist to enduring career. As music, technology and culture continue to collide, the traditional artist development playbook is being rewritten in real time.
Drawing on decades of experience across music, technology, artist development, media, marketing and brand strategy, this conversation brings a broad-based perspective to what it takes to identify, develop and sustain tomorrow’s artists. From the evolving roles of labels and platforms to strategic partnerships, branding and new ways to reach and understand fans, the panel will explore how emerging technology is reshaping both discovery and development. In an era built for instant attention, how do you build an artist career designed to last?
Thursday, October 15, 2026, 10:00 AM