Barry Massarsky is President of Massarsky Consulting, founded in 1992 and is actively engaged in economic and strategic analysis for most of the major stakeholders in the music rights marketplace including the RIAA, SoundExchange, SESAC, UMPG, Warner Chappell, SOCAN and host of independent music publishers. Massarsky Consulting is well known in expert witness litigation circles as testifier in music copyright damages cases and also operates at the forefront of economic valuation modeling for music publishing and masters transactions in the market. Its proprietary modeling valuation process is endorsed by the investment funds and their bank and equity partners. Prior to Massarsky Consulting�s formation, Massarsky was the Senior Economist at ASCAP.