Founder, along with brother Irv Gotti, of hip-hop record label Murder Inc. (later renamed Inc.). Gotti recently created Add Ventures Music focused on empowering artists globally. The company�s goal is to educate artists in all aspects of the Music Industry. Its mission is to help them navigate their careers in the ever-changing music landscape. Add Ventures Music encourages artists to own, operate, monetize and brand themselves and their products.