Creative partnerships and integrations are proliferating between the music, video game and esports worlds, a trend more dramatic in the pandemic world. The music industry continues to look for new ways to distribute music and promote artists, particularly in a virtual environment. And video game companies and esports leagues/teams continue to look for ways to promote themselves and drive user participation and viewership. Virtual events, concerts and tours, artist partnerships and other integrations with the gaming world will only continue to grow. This panel will explore the novel issues this convergence presents, including the latest developments in the use and licensing of intellectual property and likeness rights, considerations around technology integration, and data collection.