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GMS 2023: Music Licensing for Video Games: Lucrative, Effective and Impactful
Thursday, October 12, 2023, 10:00 PM
Monica Corton, CEO & Founder, Go to Eleven Entertainment
Music has always been an integral part of video games but there are many games with a strong focus on music as part of the game play. We'll discuss the different types of uses and licensing models for video games as well as long-term marketing and playlisting strategies that can become important byproducts of the use of music in a video game, enhancing the popularity of a song. Video games are played over and over again, and in-game songs become embedded in the daily soundtrack of gamer's lives. Join us for a candid discussion about all aspects of music licensing for video games with leaders from some of today's most important gaming companies.
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