With Latin and K-pop music infiltrating US pop culture, we believe it is time to take a closer look into the nuts and bolts of deal making in those genres. From recording agreements, publishing agreements, endorsement agreements and the general advantage of cross-cultural collaborations, it is important to understand the distinctions in business models, accounting practices, and strategies, along with the development of multicultural literacy when working with global talent. Join us as a diverse and dynamic group of practitioners with deep knowledge in the area engage in a conversation about important issues pertaining to these exciting and growing markets.