Sonja has over a decade of experience as an attorney in legal departments at major entertainment and media companies. She is currently a VP, Commercial Counsel at TIDAL and joined the legal team after its acquisition by Square. She has been an Associate General Counsel based in Pandora Media’s Oakland, California office where she led deals and advised on matters for various teams including Sales and Sales Operations, Advertising Creative Services, Brand Marketing, and Podcasts and Entertainment Content Partnerships. As an advocate who is committed to promoting diversity, equity, and inclusion in the legal profession and the entertainment and media industries, Sonja also served on the steering committee for Pandora’s employee resource group for underrepresented communities and advised Pandora’s multicultural brand marketing team. She previously held in-house counsel positions in music merchandising at Live Nation Merchandise and in television production at Fox Television Studios. She is currently Co-Chair of Women in Music’s SF Bay Area chapter. Sonja is originally from the San Francisco Bay Area, and she received her B.A. in Mass Communications from UC Berkeley and her J.D. from UCLA School of Law, where she specialized in Entertainment Media Law and Policy.