Modern Management Models Presented by Music Managers Forum - US
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Artist management, and the role management plays in an artist's business and career, has been evolving with the industry. Changes in monetization and promotional structures are altering the demands of day-to-day and long-term strategy, and a manager's role as a type of CEO of an artist's company has shifted.
This panel will analyze the structure and function of management teams and discuss changing methods, innovations, and strategic activity. We'll explore the ways managers are working across marketing, distribution, live streaming and other verticals, as well as garnering and deploying investment, to address today's environment.