Artists and labels are increasingly being attracted to the Metaverse as virtual concerts and launch parties on platforms like Roblox are creating new ways to connect with fans and drive new revenue opportunities. Fans enjoy these experiences where they can discover new music, hang out with friends, play games and shop the latest “verch” to express their fandom for their favorite artists. The Metaverse offers the opportunity to create hyper-immersive, social, virtual concert experiences that reach millions of fans globally and allows artists to express their music and themselves in ways that are hard, costly and time consuming to do in real life. In this fireside chat, Strat Americas CEO Seth Schachner will sit down with Jon Vlassopulos, VP, Head of Global Music at Roblox and Adam Leber, CEO of Rebel and Talent Manager of Lil Nas X, to discuss what it takes to create a successful virtual concert experience, strategies to create new revenue streams (Lil Nas X “verch” is now at an eight-figure annual run rate), benefits for fans, and how to successfully break through in the Metaverse.