Fan data is one of the most talked about – and least understood – areas of today’s music industry. From large incumbents promising grand new superfan-driven revenue streams to startups offering low-cost direct-to-fan tools, artist teams face daunting complexity and uncertain choices in charting their course on fan data. This panel will examine the hype around fan data value, opportunities and challenges to capturing that value, and what the industry should expect from this evolving trend.