The panel will focus on the future of music agencies in a rapidly changing landscape, bringing together industry veterans, modern music entrepreneurs, sync agents, music supervisors, artist managers, and industry influencers to discuss this transformation. We’ll explore the shift from siloed roles to multi-faceted operations, highlighting the benefits and challenges of integrated services. Sync agents and music supervisors will share insights on finding and pitching music for various media balancing client interests, and the added value sync agencies provide.

We delve into the creative process and collaboration involved in crafting the sound for brand "anthem" spots -- those iconic advertising campaigns that serve as a brand's manifesto or emotional centerpiece. Bringing together music creators (composers, producers, music houses) and creatives/music supervisors from ad agencies, the discussion explores the unique considerations, approaches and the multi-faceted teamwork required to bring these powerful brand stories to life.