Alex Heiche founded Sound Royalties in 2014 with the vision of providing funding to music creatives without ever taking ownership of the underlying copyrights. This alternative to creative financing was the first of its kind available to the music industry, and Sound Royalties continues to be the leading royalty finance firm that has pioneered this funding model. Alex possesses decades of experience in providing funds and finance raising strategies to music creatives, large annuity recipients and professional athletes. He has worked with leading music industry professionals including GRAMMY-Award winners, platinum recording artists and notable music industry executives in every genre, always with the utmost discretion and privacy.