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Mondo.NYC Speaker

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Andy Blair

Andy Blair

Founder & Managing Director, Reverb Data

Andy Blair is the founder and Managing Director of Reverb Data, the music industry's premier data-focused strategic and legal advisory firm. A widely respected voice on data issues in the music industry, Andy spent 9 years as Chief Privacy Officer at Universal Music Group. While at UMG he built a global privacy and data risk management program and supported major initiatives in streaming, merch, fan data, advertising, royalties, M&A, and more.

Andy brings a rare combination of legal, technical, and music industry expertise. He holds a degree in computer science and began his career in technology roles before attending law school and working at a major international law firm. While at UMG he guided the company on data issues in every part of the company and around the world, resulting in a deep understanding of how data is generated, collected, used, and shared throughout the music industry.

The Siren Song of Fan Data – Finding Treasure in a Sea of Uncertainty

10/15/24, 8:00 PM

Fan data is one of the most talked about – and least understood – areas of today’s music industry. From large incumbents promising grand new superfan-driven revenue streams to startups offering low-cost direct-to-fan tools, artist teams face daunting complexity and uncertain choices in charting their course on fan data. This panel will examine the hype around fan data value, opportunities and challenges to capturing that value, and what the industry should expect from this evolving trend.

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