In today’s saturated music market, the real money might already be sitting in artists’ vaults. But landing investment isn’t just about having songs -- it’s about knowing how to position them as valuable assets. In this featured powerhouse panel, investors and artist advocates will break down what makes a catalog stand out, how deals are structured, where to add the extra creative flair and which areas the money really flows in the modern creator economy. From private equity plays to publishing moves, we’ll unpack how decisions go down behind the scenes in evaluating the sustainable viability of songs -- and how artists at any level can differentiate themselves to get on investors' radars. Whether you own the rights or want a piece of them, this is your playbook for turning past (or future) work into wealth.

As the music industry evolves with the rise of digital streaming platforms, ensuring fair compensation for published and unpublished artists has become a critical issue. This panel will explore the challenges and opportunities associated with royalty distribution in the digital age and how artists are teaming up with companies like amra to secure equitable earnings from their work. Panelists will discuss the complexities of digital royalties, the advocacy efforts for more artist-friendly policies, and strategies to maximize songwriter royalties.

As music continues its breakneck speed to penetrate every corner of the globe with more digital streaming providers connecting more artists into new territories and gross music revenues skyrocketing, how will songwriters and artists get their fair share? Which genres are set to grow in the future when every country on earth can access digital music? And what are the blockers that are stopping us from this undeniable future? Join this conversation with AMRA CEO, Tomas Ericcson and Billboard's Elizabeth Dilts Marshall as they explore a behind-the-scenes view of today and tomorrow's music business ecosystem and mechanics.

In a rapidly shifting music landscape, the independent sector continues to punch far above its weight, building loyal fanbases, creating new revenue opportunities and influencing industry innovation from the ground up. This conversation brings together leaders from the independent sector to explore how indie values, agility, transparency and long-term artist development can deliver outsized value for both artists and their teams.

Every great music career starts with a seed…a song, an idea, a vision. But transforming that seed into something sustainable takes more than talent; it requires resources, reinvestment and resilience. This panel brings together an artist, an indie label owner and Sound Royalties’ President to discuss the journey of growth in today’s music business. From self-funding projects to scaling independent labels, panelists will explore how creators can leverage the money they’re already earning to fuel the next stage of their careers. This conversation will uncover how to plant, water and grow your creative vision without giving up ownership