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Mondo.NYC Speaker

Kristina Hedrick

Kristina Hedrick

Vice President, U.S. Business Development at Sony Music Publishing

As Vice President, U.S. Business Development at Sony Music Publishing, Kristina Hedrick oversees the analysis of U.S. songwriter deals and evaluates business development opportunities alongside the A&R and Business & Legal Affairs divisions.

Hedrick has also been a driving force for the company’s growing LBGTQ+ initiatives. She is the Co-Chair for Sony’s OutLoud EBRG and is constantly working on programming and activities for the LGBTQ+ community within the company. In addition, Kristina is an advocate and advisor for Sony Music Publishing’s working parents’ initiatives, as well as social justice efforts. Her contributions to the company have not only created lasting success for its songwriters and clients, but have made the company a better, more welcoming place for LGBTQ+ employees. Hedrick was recently recognized in Billboard’s 2020 Women in Music issue and Billboard’s 2021 Pride list.

She joined Sony Music Publishing in 2009 after graduating from Fordham University School of Law and initially worked across business development and finance. Following the 2012 acquisition of EMI Music Publishing, she focused on business development full time and was promoted to Senior Director, Business Development in 2018. Hedrick started her music publishing career in 2001 as an assistant at Cherry Lane Music Publishing where she was later promoted to Director of Income Tracking.

The State of the Music Business 2021

10/12/21, 2:00 PM

Just when it seemed that the music industry had settled around a new model — one where live entertainment is an artist’s main source of revenue — the pandemic completely up-ended the business. Suddenly, publishing and recorded music began growing in value exponentially while the concert business was almost completely shut down for nearly a year and a half. But with the industry slowly — and hopefully — returning to pre-pandemic conditions, what happens next? Will the touring business return fully to normal within a year? Two years? Ever? (And how many independent concert venues will still be in business if and when it does?) Is livestreaming here to stay? And will publishing and recorded-music catalogs keep growing in value, or is this a bubble? It’s all a moving target, but we’ll gather leaders from key industry sectors to try to make some sense of it and offer possible pathways forward.

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