CEO & Founder, Groundwērk
Music industry veteran Marcus Siskind has spent over 25 years as an entrepreneur in independent music across distribution, publishing, front line artist deals, management and technology. As Founder and CEO of Groundwerk, Siskind has launched a tech suite of tools and services to support a curated roster of established and developing artists like hip-hop icon Lil Kim, Sada Baby, Sevyn Streeter, Token, Sha-Ek as well as the Beach Wave Music Publishing joint venture with hit producers The Stereotypes (Bruno Mars, Justin Bieber, Chris Brown).
In 2021 while continuing to operate Groundwerk, Siskind took on the role as the Head of US for Warner Music Group's ADA to oversee business development, acquisitions and A&R. Simultaneously, Groundwerk continued to grow as an all-in-one, hands-on boutique firm that includes an independent front-line label and distribution, management and publishing.
Named to Billboard’s prestigious 2022 Indie Power Players list, Siskind has managed to straddle the corporate and entrepreneurial worlds in the entertainment business through long standing alliances and partnerships including Warner, Entertainment One, RSDL, BMG, Merch Direct, Atlantic and others. Siskind has landed on a winning formula to enable Groundwerk’s success by blending unique deal structures, resources and infrastructure focused on partnering with artists and creative entrepreneurs.
Building a Long Term Career in a World of Short Attention Spans
10/11/23, 2:00 PM
With distribution and reach no longer the preserve of the major label gatekeepers, the idea that everyone will achieve fifteen minutes of fame seems more achievable than ever. For those creators who want to maintain a more long-standing spell in the limelight without sacrificing control and ownership of their music, developing a world class a la carte team of individuals and services around them is critical. A new golden age of artist empowerment appears tantalizingly within reach – but how do artists make long-term decisions in a world where the system seems set up to celebrate the short term?