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Mondo.NYC Speaker

Ross Michaels

Ross Michaels

Co-Founder and Co-President, Park Avenue Artists

Ross Michaels, Co-President and an original founder of Park Avenue Artists, is a record producer and artist/manager who has brought to the forefront talent that continues to influence and shape music culture across the globe through a wide array of music genres. The artists Ross manages include Platinum and Grammy-award winners who are recognized by the music world as leaders in their respective areas.

Since the formation of PAA in 2011 by Ross and his partner, David Lai, the company has been responsible for introducing artists highly influential in music culture. The company’s first artist was 2CELLOS, who began as a viral sensation, toured with Elton John, and became a worldwide instrumental powerhouse. Since that initial introduction, PAA has established itself across many music genres. Within the world of contemporary and forward-driving music, PAA represents artists like Yebba, a Platinum and Grammy Award-winning artist whose associations, features and contributions range from a Tribe Called Quest to Sam Smith and Ed Sheeran. On the other end of the musical spectrum, PAA manages internationally acclaimed, Grammy® Award-winning, and Sony Masterworks recording artist violinist Joshua Bell, considered by many to be the top violinist in the world today. In addition to Yebba and Joshua Bell, the range of artists currently on PAA’s roster include the innovative string trio Time for Three, Mia Gladstone, and the prize-winning young pianist Daniela Liebman. To complement their diverse roster, PAA also represents Broadway Stars Ryan Silverman and Ashley Brown, who are regulars on the symphony circuit, headlining venues such as Carnegie Hall and Kennedy Center.

The Future of Music Business Financial Management

10/12/22, 3:00 PM

Every day the business of being a music creator becomes both more promising and more complex. The music industry is seeing double-digit growth year-to-year from its traditional revenue streams, as well as an ever-expanding array of new income-generating opportunities. From evolving fan-centric streaming models to the new frontiers of NFTs and web3-powered communities, and important ESG and sustainability initiatives, it has never been more important for artists and their teams to focus on making sure they don’t leave money on the table while remaining true to their own social imperatives. In this panel, a diverse group of experts will unpack the actionable, forward-looking tactics they employ to take advantage—and avoid the pitfalls—of the rapidly accelerating music industry of 2023 and beyond.

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