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Mondo.NYC Speaker

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Sam Mackoff

Sam Mackoff

Senior Director, Artist & Label Relations, US + Latin America, Vevo

Sam Mackoff is the Senior Director, Artist & Label Relations, US + Latin America at Vevo, the world's leading music video network. Sam’s team is the centerpoint of Vevo artist campaigns, acting as the liaison between artist teams and production and acting as the label's go-to point person for official music video releases and high-level premieres.

With Vevo’s original content franchises, Sam advises on video marketing release planning and strategy, ideating with artists and labels to develop bespoke live performances that help support their album releases. Sam led the charge on Vevo’s Official Live Performances with Ariana Grande, with Ariana’s “pov” performance breaking a Vevo record with a staggering five million views in the first 24 hours of release. Sam has also spearheaded Vevo live performances with The Weeknd, Chappell Roan, Demi Lovato, Halsey, Tyla, Miley Cyrus & Mark Ronson, and Post Malone.

All eyes, No ears? Rethinking Music Discovery in the Age of Social Media

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In the age of social video, it is easier than ever for artists to reach potential listeners. However, it is also more difficult than ever to break through the noise and cultivate sustainable fandom. So where is the disconnect? Why do even viral hits not always deliver armies of fans – and how can platforms and marketing strategies be improved? Music discovery has evolved, and the music industry must do the same. Leveraging MIDiA’s latest research and a panel of expert speakers, this panel will explore:

• How music discovery is changing and becoming more fragmented
• The evolving role of social platforms: Marketing drivers, consumption platforms, or both?
• New strategies for reaching listeners

See Panel
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