Sam Tacón is an Executive in the Music Brand Partnerships division at leading global talent, entertainment, sports, and advisory company UTA. Tacón brings over a decade of experience in brand partnerships and strategy across entertainment domains. Tacón has successfully spearheaded projects in collaboration with notable talent and esteemed partners including Microsoft, Google, Balenciaga, Croc’s, Calvin Klein, Samsung, Chase, and Urban Outfitters, among others.

Her journey began as an internationally touring musician represented by Paradigm Talent Agency, eventually leading her to become the Senior Director of Artist Marketing and Strategy at the same agency. Additionally, Tacón played a pivotal role in launching the independent talent agency TBA, where she held the position of Head of Artist Development, Partnerships, and Crossover. Her notable achievements have earned her recognition in publications such as Pollstar and Billboard.

Beyond her professional accomplishments, Tacón’s dedication extends to philanthropic efforts, including fundraising for the National Independent Venue Association (NIVA), active involvement in Women in Music and Diversify The Stage, as well as advisory board service for the Philadelphia-based non-profit, Girls With Grit.