VP/Brand Manager Audacy New York City: WXBK-FM
Graham “Skip” Dillard is the Brand Manager/Program Director for Audacy’s WXBK-FM, 94.7 the Block in New York City. Prior to WXBK, Skip spent 12 years programming NYC’s legendary Urban AC WBLS and Gospel WLIB. Dillard guided the WBLS brand through the conversion to electronic ratings measurement, attaining the highest ratings in the storied brand’s history. Skip’s on-air and programming career has taken him to great call letters in big cities including Detroit, Buffalo, San Francisco, Washington DC and New Orleans. In 2003, Skip took a year away from radio to serve as managing editor of top 40 and urban radio for Billboard Magazine’s Airplay Monitor publication. Dillard’s career includes many awards and honors including The Living Legends Foundation 2011; Best Program Directors in America 2010, 2011, 2012; Certificate of Merit-U.S. Congress 2002; honors from the State of New Jersey, NYC City Council, among others. Dillard serves on several non-profit boards including the Greater Harlem Chamber of Commerce, American Foundation for the University of the West Indies and Advisory Board for the Living Legends Foundation. Skip is currently serving his second term with the Communications Equity and Diversity Council for the Federal Communications Commission, promoting increased opportunities for minorities and women in media management and ownership. Born in Queens and raised in Greensboro NC, the Hampton University graduate holds a B.A. in mass-media. He lives with his wife and teenage son in the Greater NYC Area. In his spare time, Skip enjoys reading, playing the piano, travel, technology and sports.
Build your Booking Network Through Creative Local Opportunities
10/13/23, 5:00 PM
Booking shows in any city can sometimes feel like a crap shoot. Knowing where to seek opportunities that build out your booking network helps ensure you create valuable relationships and a range of local fans. Learn from a variety of players in the live music landscape including independent venues, community programming, cultural institutes, etc. about how they approach programming, what relationships lead to more opportunities and why supporting micro music communities are always a win.
Not every artist will sell out ticketed shows or make money from streams. But there are live booking opportunities that help ensure you can solidify an anchor date in a city market.