With more than 20 years experience in the music industry and international trade, Trisha heads the Canadian Independent Music Association’s global export service, Music Export Canada, delivering international market and business development initiatives, networking events, Canadian Blast showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), Americana (US), Americana (UK), FIMPRO (MX), Jazzahead (DE) and many more.

Beyond major conferences, Trisha develops and coordinates private, customized business and showcasing trade missions to support CIMA members’ business and professional development interests. Through these uniquely targeted missions, Trisha has led Canadian delegations and their artists to markets in Japan, Australia, Portugal, Chile and just over the border to our neighbours in NYC, LA, Chicago and San Francisco in the US, and recently brought in delegations from France, Eastern Europe and Australia to Canada.