Mondo.NYC Speaker


Wyatt Marshall
Senior Director of Music Intelligence, SoundCloud
Wyatt Marshall is the Senior Director of Music Intelligence at SoundCloud, where he leads analysis of streaming trends and artist and fan communities across the platform. His work informs SoundCloud’s music, fan, creator and marketing strategies and plays a pivotal role in talent identification across the business.
Wyatt is the lead author of SoundCloud’s annual Music Intelligence Report, the company’s signature look at the trends shaping what’s next in music.
A former music journalist, Wyatt brings a deep cultural lens to his analytical work. His writing has appeared in leading publications including Stereogum and Chartmetric, and his insights have been featured in outlets such as Billboard and WIRED.
All eyes, No ears? Rethinking Music Discovery in the Age of Social Media
In the age of social video, it is easier than ever for artists to reach potential listeners. However, it is also more difficult than ever to break through the noise and cultivate sustainable fandom. So where is the disconnect? Why do even viral hits not always deliver armies of fans – and how can platforms and marketing strategies be improved? Music discovery has evolved, and the music industry must do the same. Leveraging MIDiA’s latest research and a panel of expert speakers, this panel will explore:
• How music discovery is changing and becoming more fragmented
• The evolving role of social platforms: Marketing drivers, consumption platforms, or both?
• New strategies for reaching listeners