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Mondo.NYC Speaker

Xiao'an Li

Xiao'an Li

Music Strategist, Musiio

Xiao'an Li is a composer who founded and ran a recording orchestra for five years in Boston, and who continues to produce original music of virtually all genres for the games (King, Playstudios, Wooga, NBCUniversal) and advertising industry (Hogarth Worldwide, Kinder Bueno, Maybank).

He currently runs a Game Audio team, Li & Ortega (Ubisoft, Garena), as Director of Business Development, and serves Musiio as Music Strategist.

He has been an invited speaker on the topic of commercial composing at NYU, Berklee, University of Rochester, University of Georgia, Wellesley College, Lasalle College Of Music, National University of Singapore and various industry conferences.

Musiio's Hit Potential Algorithm for Artists and Labels

10/12/21, 9:00 PM

Musiio's revolutionary Hit Potential Algorithm analyzes music at scale and awards scores from 0-100, depending on the likelihood of commercial success. By applying this technology to songs in pre-production, it is possible to generate a second-by-second analysis of a track. This readout allows a data-driven creative process to take place. The objective guidance of this AI-driven tool can guide an experienced producer or songwriter to make small or large changes based on their intuition.

At this presentation, Musiio's tech will be explained. Then, selected Mondo 2021 showcase artist submissions will receive this granular readout, as well as a live analysis, to demonstrate how artists may use the Hit Potential Algorithm to shape their musical decisions. Come join us as we explore the limitless possibilities of technology and humanity!

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