Founder, CAD Mgmt & Adjunct Professor, LIU Roc Nation School of Music & Sports Mgmt
Clayton Durant is a marketing and music industry entrepreneur with expertise in social strategy, entertainment marketing, music management and brand partnerships. Currently, Durant serves as the Director of Emerging Media at MikeWorldWide while simultaneously advising CAD Management, a music and entertainment consulting firm Durant founded in 2016. Under the leadership of Durant, CAD Management has managed and consulted over 30+ artists and brands, while also successfully launching a record label arm of the business that in 2021 partnered with SoundCloud’s artist services division Repost, becoming one of the first companies to develop an A&R partnership with the streaming service. Durant is an avid writer for publications like Adweek and Boardroom TV where he covers the music business. He is also an adjunct professor at NYU's Clive Davis School of Recorded Music and Long Island University's Roc Nation School of Music and Sports Management.
Advanced Marketing: How Brands & Artists Can Use Data, AI & Storytelling to Create Impactful Partnerships
Friday, October 13, 2023, 2:00 PM
The bond between music and brands has evolved dramatically from the initial days of partnerships where collaborations were often viewed with high levels of skepticism. Today, brands are not just a notable line item on the music industry's balance sheet; they are actively playing a pivotal role in shaping artist trajectories, launching newcomers, and reinforcing superstar status.
As brand interest in music reaches new heights, the music industry faces a golden opportunity. By leveraging big data and AI, it can craft more poignant stories and develop cutting-edge content that truly resonates. To delve deeper into this melding of cultural taste, data and AI's role in brand partnerships, we welcome you to a panel discussion. Join industry experts Jesse Kirshbaum, Clayton Durant, and Domenico Randazzo as they share their insights, offering guidance to marketers, agents and managers on how best to shape brand partnerships that foster mutual growth and shared success.