Gabby Palmer is the Creative Director at SUPER, and her specialty is transforming events into unforgettable experiences. With a passion for art direction, graphic design and immersive event management, Gabby excels at crafting moments that leave a lasting impact on fans. Her expertise spans from cleverly enhancing fan experiences through visual design to ensuring that every detail resonates and is delivered with creativity and purpose.

SUPER (formerly Superfan Live) is an agency centered on creating ancillary revenue streams for touring artists, creators and entertainers. It was most recently rated second fastest growing company in the Travel & Hospitality category by Inc.'s 5000 2023 ranking list.

Gabby's journey in the entertainment industry is marked by her work with a diverse roster of high-profile clients including Metallica, Bon Jovi, Oprah, Slipknot, Cage The Elephant, Queen & Adam Lambert, President Barack Obama, YouTube, Genesis, WWE, Global Citizen, Disturbed, The Who, Boston Calling Music Festival, Chris Rock and many more. Each project reflects her unique ability to merge artistic vision with strategic execution.

Gabby’s creative leadership fosters an environment where innovation thrives. Known for her infectious enthusiasm and deep understanding of visual storytelling, she inspires her team to push boundaries while navigating the countless logistical challenges that touring presents. Her graphic design and illustration background, combined with her study of Music Business at the Berklee College of Music, enriched her approach to creating impactful branded elements that feel authentic to the musicians they support.

In addition to her professional achievements, Gabby is a visual artist who explores digital illustration and packaging design, bringing whimsical characters and imaginative worlds to life.