Matthew Tilley is an experienced music industry veteran who has spent almost twenty-five years developing compelling and innovative marketing and development campaigns for some of the best-known artists in the world. He has worked at the crossroads of technology and music to create global initiatives that drive successful artist outcomes and has a proven track record in building effective relationships between artists, labels and the wider music industry ecosystem.

Matthew is Head of Artist and Industry Development at beatBread, with a remit to help more artists gain access to funding, empowering them with enhanced choice and control. Since launch in 2020, beatBread has helped artists with advances against streaming revenues from new and catalog tracks, giving them the financial freedom to build the team and partnerships that work best for them.

Prior to taking his current role, Matthew worked alongside beatBread founder Peter Sinclair at Universal Music Group as Vice President of Consumer Engagement. In that role he ran a team of ten, working across all of the company’s labels to create innovative direct-to-consumer campaigns that significantly enhance an artist’s direct relationship with fans. The division scaled revenue from less than $10 million to more than $160 million within four years, and built meaningful revenue streams for artists including Billie Eilish, Justin Bieber, Ariana Grande and The Weeknd.

He spent two years as Senior Vice President of Business Development at Disciple Media, leading the start-up’s relationship advancement with key music and entertainment artists, managers and partners. Through Matthew’s work, the subscription-based app service built deep relationships with a series of artists, including Luke Bryan, Rufus Wainwright and ODESZA.

Matthew was previously Senior Vice President of Global Marketing at EMI Music, developing worldwide campaigns for a series of international artists including Pharrell Williams, Beastie Boys and Norah Jones. Standout successes for Matthew and his team included the global success of Katy Perry, 30 Seconds To Mars and Lady Antebellum (now Lady A).

Before joining EMI in 2006, Matthew held a number of roles in both London and New York with Universal Music Group labels Island Def Jam and PolyGram International.

Matthew has a Bachelor of Arts degree in Business Studies with a marketing specialism from Thames Valley University in the United Kingdom. Matthew is married with one son, and lives in Hoboken, New Jersey.