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Mondo.NYC Speaker

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Shain Shapiro

Shain Shapiro

Executive Director, Center for Music Ecosystems

Shain is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, due out on Repeater Books (distributed in the United States by Random House) on September 12, 2023. Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 130 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems. He has authored authoritative reports on the role of music in cities, tourism, the nighttime economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) ever written, in partnership with the United Nations. He has spoken at hundreds of global conventions, such as SXSW and the UN World Urban Forum and delivered the first ever TEDx talk on music’s role in cities. Shain holds a PhD from the University of London and lives in East London.

Shain Shapiro Book Launch & In Conversation with UNDP Leader Lorena Sander

Friday, October 13, 2023, 11:00 AM

Join Shain Shapiro as he launches his debut, critically acclaimed book "This Must Be the Place: How Music Can Make Your City Better" at a special presentation at Mondo.NYC. "This Must Be the Place" (out 9/12 via Repeater/Random House) introduces and examines music’s relationship to cities -- not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed. Told in an accessible way through personal stories from cities around the world — including London, Melbourne, Nashville, Austin and Zurich — "This Must Be the Place" takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy.

Shain will introduce the book and then share an example of how music can change global policy, if thought of differently. He will be joined by Lorena Sander (Senior Legal Advisor, United Nations Development Programme "UNDP") to discuss how the UNDP is using music to change how it invests in supporting developing countries.

This unique conversation where the UN and music converge will demonstrate why music can be a far more powerful tool influencing global policies than conventional wisdom suggests, and it will showcase the book as a potential blueprint to help guide us through this process.

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