Steve Rosenthal owned and operated The Magic Shop recording studio in NYC for 28 years from 1988-2016. The studio was home to hundreds of recording artists like David Bowie, Foo Fighters, Sonic Youth, Ramones, Blondie, Coldplay, Arcade Fire, and many more. Rosenthal is a four-time Grammy winner having produced, mixed and restored archival projects for Woody Guthrie, Alan Lomax, Jelly Roll Morton, Blondie, Harry Nilsson, Sam Cooke, Frank Sinatra, Bob Fosse, The Rolling Stones and Erroll Garner. He has also produced and engineered new music albums for Lou Reed, Natalie Merchant, Suzanne Vega, Dave Van Ronk, Laura Nyro, Charles Brown and Ollabelle.

In 2016 Rosenthal opened a new space in Brooklyn, MARS NYC, Magic Shop Archival and Restoration Studios. Over the last five years, he has worked with The New York Public Library to digitize its Lou Reed collection, The Library of Congress to digitize The Les Paul Foundation’s collection, The Museum of Modern Art, Laurie Anderson, Leonard Cohen, Bob Dylan, Willie Nelson, Richard Hell, Terry Southern, The Matador Record’s catalog and more. In 2023 he was Grammy nominated for producing “Against The Odds”, the new 10LP Archival Blondie box set and in 2024 he was nominated for his restoration work on Lou Reed “Words and Music”.

For seventeen years, Steve and his wife Jennifer Gilson owned and operated The Living Room, New York’s iconic singer-songwriter venue where they also produced a long running Sirius XM radio show.

Photo above: Steve Rosenthal, Nora Guthrie and Anna Canoni with Woody Guthrie's recording machine and tapes.