Senior Music Industry Analyst & Consultant, MIDiA
Tatiana Cirisano is an award-winning music industry analyst, consultant and journalist based in Brooklyn, NY. She began her career at Billboard, where over five years she wrote cover stories on influential artists like Tame Impala and Travis Scott, as well as features exploring topics like the booming business of TikTok influencers. Now at MIDiA Research, she identifies the risks and opportunities in the rapidly-changing music market for a client base of leading global entertainment and tech companies. Her key focus areas include the creator economy, fandom and emerging technology.
Industry Changes: From Selling Songs To Buying Services
Tuesday, October 10, 2023, 11:00 AM
Over the last decade, there has been an intense focus on the long-term value of music copyrights with more than $5 billion spent on acquisitions in 2021 alone. But as the media focus on the big numbers, the companies powering the industry have expertly developed technology and personnel capabilities to service both the high end of the market and the proliferation of mid and long-tail creators.
While the market for copyright acquisitions continues to hold steady, is it this relatively new slate of service businesses that controls the future of the industry? And as they become more attractive to investors, offering growth and profitability, how will injection of capital support the next generation of creators?