Terra Naomi won the inaugural YouTube Award for Best Music Video for her song “Say It’s Possible” and went on to release albums independently and with Universal Music and Island Records. In July 2021, Terra reclaimed her publishing from UMPG, released a new, interactive version of “Say It’s Possible” on blockchain platform Async.art, and generated more revenue from the sales of NFTs in one week than her former label and publisher earned with the same song in fifteen years.

An early adopter of blockchain and cryptocurrency, Terra began to create multimedia NFT projects and collaborations in February 2021. Her first audiovisual piece, Currency, was a collaboration with Andrew Dost from the band fun. and animator Linus Dahlgren, now part of Whaleshark’s collection.

Terra joined the team at Async.art in September 2021, following the successful launch of her first project on the platform. Her work with Async is an extension of the work she has done independently since January 2021, educating and onboarding artists and collectors to the NFT space, helping to guide and advise other creatives, and paving the path for true autonomy and self-actualization, made possible through blockchain technology.