Trevor's technology startup Brud is a next-gen entertainment and technology company that leverages cultural insights, creative minds and boundary-pushing technologies to develop fully-realized virtual characters who tell stories, champion ideas, and connect with their audiences as they entertain and inspire. He is the creator of virtual pop star Miquela, a Gen Z icon with over 3 million fans on Instagram. The popularity of Miquela has helped Brud raise impressive funds from venture firms. While Miquela has graced the covers of WIRED, V Magazine and Highsnobiety, and modelled for Prada, Calvin Klein and Burberry, Trevor McFedries has been featured in the BoF's most influential people in fashion list.