Partner, Michelman & Robinson
Adam represents clients in all aspects of advertising, digital marketing, social media, promotions and compliance. Adam advises digital agencies, and advertisers regarding transactions for online and interactive advertising, programmatic media buying, mobile marketing, affiliate marketing, lead generation, data collection and usage, and behavioral advertising. He also counsels clients on social media and emerging products and technologies. He works closely with his clients on how to minimize the legal risks associated with online advertising and influencer marketing. Adam frequently counsels marketers on the structuring of sweepstakes, games and contests. he reviews advertising and promotional materials to help ensure compliance with substantiation requirements. Additionally, he carefully evaluates marketing campaigns and sales practices to ensure compliance with relevant law. Adam has been recognized as a leading lawyer for advertising law as a Notable Practitioner by Chambers USA. Chambers hailed him as �a �terrific�lawyer� who advises on all areas of advertising, marketing, promotions and compliance law,� and also noted his �deep knowledge and understanding of all issues involved with advertising, including direct marketing, promotions marketing, sweepstakes and contest law. In addition, when M&R�s Advertising & Digital Media Group was �Recommended� by The Legal 500 in 2018, Adam was specifically identified by the esteemed directory. Most recently, he was recognized for his work in advertising law by The Best Lawyers of America for 2018 and 2019. Prior to that, from 2013-2015, Adam was included in the New York Super Lawyers Rising Stars list. In 2019, he was included on the list of New York Super Lawyers.