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Data Unbound: Unlocking Creative Potential through Transparency and Data Tools

Grand Ballroom

Thursday, October 12, 2023, 3:00 PM


Serona Elton, Head of Educational Partnerships, The Mechanical Licensing Collective (The MLC)

In today's rapidly evolving music industry landscape, the intersection of data and creativity has become a powerful force, influencing how artists, songwriters and other creatives approach their craft and take control of their revenue streams. This panel is an engaging discussion that explores the role of transparency in unlocking the creative potential of individuals and industries alike, while maximizing revenue streams.

Join representatives from the Mechanical Licensing Collective (The MLC) and PRS for Music as they explore the transformative impact of industry wide efforts towards transparency and accountability. This panel will dive into the history of the notorious “black box” and unveil the measures being taken to illuminate and eliminate it. Discover how initiatives are revolutionizing the industry, opening doors to improved licensing and payment practices and how creatives can utilize helpful tools at their fingertips.

Serona Elton

Serona Elton

Head of Educational Partnerships, The Mechanical Licensing Collective (The MLC)

Mark Krajewski

Mark Krajewski

Managing Director, Strategic Alliances & Chief Information Officer, PRS for Music

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