GMS 2020: TikTok Creatives Sound Off on Why They Are the "Sound On" Channel for Brands
Greenpoint Room
Thursday, October 15, 2020, 4:00:00 PM UTC
Note: all panel times are displayed in your local time zone
Moderator:
Jonathan Hecht
Members of TikTok's Music Licensing Team & Creative Lab discuss the platform's increasing importance to the advertising market, offering insight into how they leverage their unique positioning and music solutions with marketers. From education through ideation and execution, they'll answer the question, "Why make ads, when you can make TikToks?" Moderator Jonathan Hecht welcomes panelists Bryan Cosgrove, LA; Todd Triplett, NYC; and John Nussbaum, Chicago.
Bryan Cosgrove
Director of Commercial Music & Creative Licensing, TikTok, Bytedance
John Nussbaum
Creative Lead, Central, TikTok Creative Lab
Jonathan Hecht
Founder/Music Supervisor, Venn Arts
Todd Triplett
Creative Lead, NY, TikTok
