Todd Triplett is the TikTok Creative Lead, for the East Region of North America. Throughout his career, Todd has led globally-recognized creative, experiential, branded-content and social campaigns for some of the world’s most respected brands including Apple, Beats By Dre, YouTube, Ikea, Jaguar and Sprite. His work is noted for organically melding data-driven creative insights with acute cultural knowledge and experiences. As a naturalist, Todd loves to “get lost anywhere that’s wild,” hiking with his wife and his young son. In his down time, he speaks on behalf of multi-cultural inclusion in our National Parks and Forests and other environmental concerns. He is a graduate of both Howard University and Pratt Institute.