GMS 2021: Thinking Music First on TikTok

Williamsburg Zoom

Thursday, October 14, 2021, 9:00:00 PM UTC

Note: all panel times are displayed in your local time zone

Moderator:

Bryan Cosgrove, Director of Commercial Music, Creative Licensing, TikTok

TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.

Bettie Levy

Bettie Levy

Founder & CEO, BCL Entertainment

Bryan Cosgrove

Bryan Cosgrove

Director of Commercial Music & Creative Licensing, TikTok, Bytedance

Connie Chan

Connie Chan

Creative Strategist, TikTok

Erica Roberts

Erica Roberts

Chief Creative Officer, Publicis NY

Rich Sica

Rich Sica

Manager of Commercial Music, Creative Licensing, TikTok