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GMS 2021: Thinking Music First on TikTok
Bryan Cosgrove, Director of Commercial Music, Creative Licensing, TikTok
TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.
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