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The Demise of the Major Deal: What Happens Next?
Bill Werde, Director. Bandier Program for Recording & Entertainment Industries, Newhouse School, Syracuse University
The last fifteen years have seen transformative change in the music industry, driven in large part by the widespread emergence and adoption of streaming services that have opened up opportunities like never before. Today, the way that artists get access to funding is finally catching up. While most artists used to view getting signed by a label as a marker of career success, the traditional companies no longer control exposure and distribution like they once did. So if artists can build a platform and a fanbase themselves, why do some of them still give up ownership of their music or control of creative decision making in order to access investment to advance their careers? Companies like beatBread are finally helping artists draw a line in the sand between ownership and investment. So when is it right for the artist to stay independent, and when does the traditional label model still work? The Demise of the Major Deal: What Happens Next? brings together managers, distributors and investment capital to discuss the future of creative investment, and the shift in power that puts control firmly back in the hands of artists.
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