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Mondo.NYC Speaker

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Graham Williams

Graham Williams

Managing Partner & Talent Buyer, Resound

On Jan 15th, 1978, Johnny Rotten quit the Sex Pistols after their ill-fated performance in San Francisco the night before. Many felt that punk died that night. But how is that possible if Graham Williams was born the very same day in Austin, TX? Graham got started in music young, going to shows, playing in bands, touring, releasing records and putting on shows. While he didn't go to college, all of that experience equates to an honorary degree in Music Skillz by the School of Mosh. He worked at the original Emo’s on Red River as the in house talent buyer and manager, then started Fun Fun Fun Fest, and shortly after launched Transmission Events. Almost a decade went by until the booking, marketing and creative branches of those companies left to found Margin Walker Presents, which operated as the largest independent promoter in Texas until the pandemic forced them to close up shop. All of these events led up to Resound. So, like Gandalf, we are reborn anew, with this new thing that's doing something similar to the old thing, but also with some new things.

The Booking Panel: Know Your Audience, But Also Know Your Booker

10/15/21, 5:00 PM

Most music venues have one or two talent buyers or bookers who hold and run their music calendar.

They tend to be portrayed as the gatekeepers or career makers, when in truth they are essential players in the building blocks of an artist's career. As you develop your fanbase, you build your music career. For a touring musician or band, building your booking connections are just as important.

Our booking panelists will discuss their experiences in music discovery and band development. They will speak first hand on how their relationships helped shape indie music scenes, build musicians' careers and create one of a kind music experiences over decades. When you see the concert promoter and buyer as an ally or partner, you tap into a much broader base of resources. And when you find ways to unite your fanbase, you will build a network of real connections.