Allison has recently taken on a new role as the Head of Content Strategy & Operations. During her time as Head of Creator Marketing at SoundCloud, Allison was responsible for artist education and programming -- especially tied to SoundCloud’s artist-to-fan connection mission and the SoundCloud for Artists tool and feature set. With a career dedicated to artist development, Allison has built several artist and label services divisions and developed music marketing programs at multiple retailers. Her 16 years in the industry have been well spent helping artists at any stage of their careers. As a musician herself, Allison is thrilled to be able to help other artists navigate the music industry and believes that educating creators is key to what’s next in music.