Overnight sensations may seem like they come out of nowhere but they start with underground whispers that build to murmurs and then start to spread. Audience listening has never been more crucial and powerful for identifying when a trend may emerge and capitalizing on it fast. This panel of experts has developed tools and analyzes data every day to track user generated content and listener behaviors to predict when a viral hit is on the rise. With that crucial information, artists globally can build on that natural momentum to expand, reach the right fans in the right moment and break out of obscurity. This discussion is for the data lovers – we’ll get in to the nitty gritty on what and how to analyze and how to leverage that data.