CEO & Co-Founder, Brand New: A Collective
Alyssa is a multi-faceted entertainment and marketing industry expert, with over 12 years of digital advertising, content development, artist partnerships and event production experience. She co-founded cultural marketing agency Brand New: A Collective in 2018, where she oversees partnerships, experiential and influential marketing for a diverse roster of brand clients including 1800 Tequila, Crown Royal, Revolve and Inspire Brands Group (Arby’s, Jimmy John’s, etc.) A seasoned media executive, Alyssa spent the majority of her career at Valence Media, quickly rising from a digital media role with Billboard to the position of Executive Director-Branded Content and Music Strategy, where she helped define and build out the integrated marketing and branded content teams that worked across all Billboard, The Hollywood Reporter, Vibe, Spin, Stereogum and Dick Clark Productions properties. Alyssa led the strategy and production efforts behind multi-million dollar artist and content programs with brand clients including Apple, MasterCard, Mondelez, American Airlines, Proctor and Gamble, and artists like Travis Scott, Demi Lovato, Future and many more.
Born and raised in Bergen County, New Jersey, Alyssa received her Bachelor’s Degree in Television & Radio Production and Politics at the Park School of Communications at Ithaca College. She currently lives in Los Angeles, California.
Branding Opportunities: The New Paradigm
10/13/20, 9:00 PM
Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.