Bernie Cho is the President of DFSB Kollective, a Seoul-based artist & label services agency that specializes in providing digital media, marketing and distribution solutions to 600+ Korean Pop music artists. As more K-Pop acts aspire to go independent and international, DFSB Kollective collaborates with artists and their management companies to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia and Europe as well as secured #1 music chart debuts for various K-Pop albums in the US, Canada, Japan, Korea, Greater China, Southeast Asia, Australasia and Europe. In order to raise the recognition of Korean music internationally, DFSB Kollective is a member of Merlin Network (global digital music rights agency for world's leading independent labels) and an official Korean content provider for Apple iTunes Music, Spotify, Amazon, YouTube Music, Deezer, Pandora, iHeart Radio, Facebook, TikTok, Tencent Music Entertainment, NetEase Cloud Music, KKBox, AWA, JioSaavn, Boomplay, Anghami and Yandex. As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events (CMJ, CMW, SXSW, Coachella, The Great Escape, Glastonbury, Summer Sonic, Music Matters, MusicBiz, MIDEM) and profiled in leading international media outlets (BBC, Billboard, Bloomberg, CNN, Discovery, E!, Forbes, Monocle, MTV, Musically, Newsweek, New York Times, NPR, Pitchfork, Spin, Time, YouTube Originals, Wall Street Journal). Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for nearly two decades in the Korean music TV industry as a creative planner, program producer and show host.