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Mondo.NYC Speaker

Erica Roberts

Erica Roberts

Chief Creative Officer, Publicis NY

Erica is the Chief Creative Officer of Publicis NY, the mom of an incredibly quirky, sweet-hearted 11-year-old son and a “good” cook, according to her very kind husband. As CCO, Erica has put collaboration at the core of Publicis NY’s creative process, leveraging the power of media, strategy, experience, data and CRM to deliver some of the most creative and transformative work in the industry. In 2020, her uniquely integrated approach earned Erica recognition as one of the Top 26 Agency Leaders to Watch by Adweek and 40 over 40 by Campaign.

Erica has lead award-winning, business-transforming work across nearly every category, from CPG to QSR, financial services to retail. Most recently, she helped relaunch 10 of J.M Smucker’s largest brands, including Jif, Folgers, Milkbone and Café Bustelo. She’s also been instrumental in leading the ongoing rollout of Citibank’s new, fully integrated global platform.

Before joining Publicis in 2005, Erica worked at McCann Erickson NY. And before that, while working at a family-owned pharmacy in her hometown during high school, she used to dream of becoming the first female umpire in Major League Baseball. Fortunately, she found advertising.

GMS 2021: Thinking Music First on TikTok

10/14/21, 9:00 PM

TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.

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