It is widely acknowledged that the music industry is under monetized. Even as it is, artists earn roughly 12 cents in the dollar. The monopolization of the streaming and live markets squeezes artists potential earnings whilst big tech has taken control of the value of their fan bases, meaning that artists are missing out on valuable revenues and spending money inefficiently.

In this session we will explore how artists are using techniques from other industries to maximize the true value of their fan base, including case studies from international superstars like Lewis Capaldi down to developing unsigned artists.

Topics covered include:

Why is marketing in the music business broken and how to fix it!
What do you want from your fans?
What do your fans want?
The importance of superfans
Who controls the value of your fan base?
What steps can you take to realize the full value of your fans?
The importance of fan data to your success.
What data do you need?
Making each fan engagement count
How to turn fans into superfans
Making the complex simple.

At the end of the session, we will share a list of clear actions that all attendees can use to transform the value of their fan base.

Artists want to build an audience to support them in a successful career. This is made unnecessarily difficult by many of the platforms that artists have to use to grow their audience such as social media and DSP's. These platforms make it near impossible for them to reward, understand and communicate directly with their core fans. This means that revenue opportunities are lost, and unnecessary risks are taken.

Openstage's Sam and Rob are helping artists from all around the world to successfully identify their core fans and create long term loyalty. In this session they will share their strategy for fan engagement and explain how they helped an unsigned band, who were told by the promoter they could only sell 4k tickets in Europe, to sell an extra 22k tickets.